EverTrue

EverTrue: Your Pocket-Sized Fundraising Powerhouse for Nonprofit Advancement

That moment when you're stranded in a parking garage with spotty reception, minutes before meeting a major donor whose name suddenly escapes you? Pure dread. Then I discovered EverTrue's mobile app. The relief was physical—shoulders dropping, breath steadying—as years of institutional knowledge materialized in my palm. This isn't just donor management; it's crisis prevention for educational fundraisers.

Constituent Profiles transformed my preparation ritual. While waiting for coffee orders, I'd scan employment histories pulled from LinkedIn and property insights from Zillow. The surprise came when I realized how Facebook activity revealed a trustee's passion for marine conservation—leading to a yacht tour proposal that secured six figures. It felt like having a research assistant whispering in my ear.

Intelligent Mapping saved me during cross-country tours. When a Chicago meeting canceled at 10 AM, I tapped the map filter for "lapsed donors + local + capacity $100k+". By 10:15, I was walking toward a surprise visit with an alum whose new startup hadn't yet hit our database. The turn-by-turn navigation even accounted for parade roadblocks—something Google Maps missed that day.

Collaborative Prospect Lists became our team's nervous system. During quarterly reviews in Maine, our gift officer in California would drop pins on emerging tech hubs. Watching those shared annotations populate in real-time gave me chills—like seeing invisible connections suddenly light up. We once built a targeted campaign for physics alumni in three time zones before my latte cooled.

Dynamic Filters revealed hidden opportunities I'd manually overlooked. Filtering by "last donation pre-2000 + attended reunion + lives abroad" uncovered a Tokyo-based donor. When video calls failed due to the time difference, the app's giving history showed her moon landing anniversary passion. We overnighted Apollo memorabilia—securing a gift during what should've been dead hours.

Picture this: Heavy rain pelting the rental car at 8 PM. My phone buzzes—a prospect's Zillow alert shows a new lakeside property. I pull over, cross-reference with past donation spikes using the app's wealth indicators, and draft a scholarship proposal before windshield wipers complete ten sweeps. The dashboard's soft glow feels like mission control during liftoff.

The beauty? Launching faster than checking email—critical when elevator doors open unexpectedly on a potential donor. But I wish offline access went deeper; mountain retreats still cause heartbeat spikes when service drops mid-demo. That momentary panic though? Worth it for reducing pre-meeting research from hours to minutes.

Essential for fundraisers juggling airport layovers and trustee dinners. If you've ever scribbled notes on a napkin or forgotten a spouse's name mid-handshake, let this be your anxiety extinguisher.