WG Compass: The Merchandiser's Real-Time Efficiency Partner
Struggling with outdated spreadsheets and missed opportunities during store visits felt like navigating blindfolded. That changed when our team adopted WG Compass. This Woolworths-exclusive app transformed how I manage product displays – suddenly I could anticipate issues before walking into a store, turning chaotic visits into strategic missions. Designed for authorized merchandisers, it bridges data gaps between warehouses and shelves with surgical precision.
Near live data reshaped my decision-making rhythm. Last Thursday, while preparing for a Brisbane store tour, I watched inventory numbers update as delivery trucks unloaded. Seeing stock levels shift in real-time let me reroute colleagues to priority aisles immediately – no more discovering empty shelves with frustrated managers watching. That constant pulse of information became my confidence anchor during peak hours.
Planogram data integration ended our blueprint struggles. I recall setting up a new snack display where the printed schematic didn't match shelf dimensions. With Compass, I overlaid the digital planogram through my phone camera, aligning products millimeter-perfect while the store manager nodded approval. The tactile satisfaction of seeing virtual grids snap into physical reality never fades.
Lost Sales alerts became my early-warning radar. When the system pinged about unpurchased ranges at a coastal store, I discovered damaged packaging scaring customers away. Fixing it before weekend tourists arrived saved nearly $800 in potential losses – that sharp alert vibration still makes my pulse quicken productively.
Pre-planning visits turned windshield time into strategy sessions. Driving through Newcastle suburbs yesterday, I audited next store's performance gaps and assigned tasks through the app. By arrival, my checklist was synchronized with teammates' devices. That seamless handover between locations feels like passing a relay baton at full sprint.
Corrective action capture documentation revolutionized accountability. Photographing misplaced items with location-tagged notes created instant audit trails. When a supplier disputed compliance claims, timestamped evidence in Compass settled debates before they started. That quiet click of the camera shutter now sounds like closing a case file.
Tuesday 7:30 AM, Melbourne outskirts. Dawn light glints off my tablet as I finalize visit routes. Compass displays live foot traffic heatmaps – I adjust schedules to avoid morning rush. By 9 AM, ticket printing for a promotional display takes 15 seconds instead of hunting for store printers. That crisp paper unfolding feels like deploying a secret weapon.
Thursday 2 PM, Adelaide heatwave. Store air conditioning hums as Lost Sales alerts ping for beverages. Compass shows nearby competitors' pricing – I authorize instant markdowns. Shelves clear before the after-work rush. The manager's relieved smile mirrors my own sweat-dampened satisfaction.
The advantage? It consolidates what required six separate tools before. Launching during store walkthroughs feels smoother than coffee machine operations. I've grown dependent on its predictive accuracy – like when it forecasted supply delays during floods last month. If I could tweak anything, I'd want offline sync for remote locations where signals falter. Once in rural Queensland, delayed alerts caused minor stocking hiccups. Still, minor limitations pale against daily time savings. Essential for field merchandisers juggling multiple locations – especially those managing high-turnover categories under pressure.
Keywords: WG Compass, merchandising app, real-time data, planogram, store visits









