coffee shop branding 2025-09-14T01:01:29Z
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Rain lashed against the window as I wiped espresso grounds off my ancient chalkboard menu. That smudged "Latte £3.50" looked like a ransom note. My hands trembled holding the chalk - not from caffeine, but humiliation. Three customers that morning had squinted at the board and walked right out. My dream café was drowning in bad typography.